After Daze event story · Past · Series case study
Juneteenth
A living record of the Juneteenth activations across 2024–2026: the Brooklyn Reparations cookouts, the multi-city United Daze of America campaign, and New York's three-part Reparations Weekend. Explore the timeline, collaborators, original artwork and separately documented outcomes below.
The point of view
Why this had to exist.
THE JUNETEENTH ROADMAP · 2024–2026
2024 — ORIGIN: Juneteenth Reparations, also called Black in the City. June 19, 3–8 p.m., Fort Greene Park, Brooklyn. College Daze, After Daze and Rebel Events were credited; DJ KDimes was advertised. The original flyer invited the community to Food, Music and Love, with donations accepted for Lantern Network.
2025 — THE SERIES RETURNS: Reparations Part 2: Bigger and Blacker / Black in the City, June 19, 3–8 p.m., Fort Greene Park. College Daze, After Daze, Rebel Events and Ghetto Scholars appeared on the artwork; DJ KDimes was advertised. The event was also the Brooklyn stop in United Daze of America.
2025 — MULTI-CITY CAMPAIGN: United Daze of America connected the announced June 14 Fish Fry (Charlotte), June 19 Black in the City (Brooklyn), June 19 Collective Daze (Bay Area) and June 20 Grills N Grillz (Charlotte) under one creative identity. The artwork establishes advertised programming, not verified results at all stops.
2026 — EXPANDED WEEKEND: June 18–20, Juneteenth Reparations Weekend connected a rooftop kickoff at Mr. Purple, an HBCU-centered gathering with Brooklyn Roots Collective, and a picnic at Randall's Island in New York City. After Daze, Rebel Events, Ghetto Scholars and Brooklyn Roots Collective were documented as collaborators. Verified results have not yet been provided for this edition.
Each year is one chapter of a connected cultural series; campaign names and local event names identify activations, not separate series.
The people
2024 — College Daze · After Daze · Rebel Events · DJ KDimes (advertised).
2025 Brooklyn — College Daze · After Daze · Rebel Events · Ghetto Scholars · DJ KDimes (advertised); Lantern Network was named as a donation beneficiary.
2025 United Daze — College Daze · After Daze · local collaborators credited in the original tour artwork.
2026 — After Daze · Rebel Events · Ghetto Scholars · Brooklyn Roots Collective.
The intended feeling
The series evolved from an outdoor Brooklyn cookout grounded in food, music and community into a coordinated multi-city invitation in 2025 and several distinct ways to participate across New York in 2026. Each activation retained its own place, people and format.
Built by After Daze
College Daze · After Daze · Creative Studio: After Daze. Collaborator credits and deliverables differ by year; see original campaign artwork and individual source records retained in Shopify.
After the moment
What stayed after the room closed.
Corporate reports count heads. We track what moved, who carried it and whether the idea belonged.
The numbers
2024 BROOKLYN — Organizer-supplied POSH: 10,687 event-page visits; 2,445 tickets sold/issued; $660 platform-reported revenue; 0 ticket scans. Zero scans do not establish zero attendance, and issued tickets are not verified attendance.
2025 BROOKLYN — Organizer-supplied POSH: 74,279 event-page visits; 11,242 tickets sold/issued; $13,984 platform-reported revenue; 1,020 scans. The separate scan widget denominator is 11,225, not 11,242. Scans are recorded check-ins, not independently verified total attendance.
2025 MULTI-CITY — The tour artwork documents announced activations; no verified tour-wide attendance or financial results have been provided. Brooklyn figures above are for that event only and must not be duplicated as tour totals.
2026 WEEKEND — Confirmed public attendance, reach and conversion figures are not yet available. Planning estimates are not results.
Year-specific POSH figures should not be described as unique attendees, overall series reach or combined campaign ROI.
Cultural footprint
2024 / Brooklyn, Fort Greene Park — Reparations / Black in the City Juneteenth NYC cookout, June 19, 3–8 p.m. Original illustration depicted picnic and park scenes; flyer stated Food | Music | Love. Donations for Lantern Network were advertised; amounts received are unverified.
2025 / Charlotte — Fish Fry on June 14 and Grills N Grillz on June 20, listed in United Daze of America artwork; full venue and outcome details were not verified in the source record.
2025 / Brooklyn, Fort Greene Park — Black in the City / Reparations Part 2 on June 19, 3–8 p.m.; HBCU-community cookout and United Daze Brooklyn stop.
2025 / Bay Area — Collective Daze on June 19, listed in campaign artwork; detailed venue and outcome information is not verified.
2026 / NYC — rooftop at Mr. Purple, HBCU-centered Brooklyn Roots Collective gathering and Randall's Island picnic across June 18–20. The source documents these three formats, but not their final individual attendance.
Brand alignment
One Juneteenth series, several event names and executions: 2024 Reparations / Black in the City; 2025 Reparations Part 2 / Black in the City, nested within United Daze of America; and 2026 Juneteenth Reparations Weekend. The 2025 blue-and-orange tour visual system connected local programming without presenting every city as the same event. Keep individual year artwork and credits attached as historical evidence.
Creative crowd engagement
2024 — An advertised park cookout with food, music and DJ KDimes; 2,445 POSH tickets issued and 0 scans. Attendance cannot be inferred.
2025 — The Fort Greene Park cookout recorded 11,242 POSH tickets issued and 1,020 scans; the four-stop United Daze campaign offered a fish fry, Brooklyn gathering, Bay Area gathering and Grills N Grillz, with no validated participation figures outside the Brooklyn case study.
2026 — A deliberate guest journey through rooftop, Brooklyn gathering and outdoor picnic. Participation figures and feedback have not been independently documented.
Partnership evaluation
2024 artwork credits College Daze, After Daze and Rebel Events and advertises donations for Lantern Network; no verified donation amount or beneficiary receipt.
2025 Brooklyn artwork credits College Daze, After Daze, Rebel Events and Ghetto Scholars; Lantern Network donations were advertised, but partner deliverables and donation outcomes are unverified. United Daze tour artwork identifies additional local collaborators without validated tour-wide partner performance.
2026 program credits After Daze, Rebel Events, Ghetto Scholars and Brooklyn Roots Collective. The available material documents multi-partner programming; final partner outcomes have not been verified.
Tastemaker curation
DJ KDimes was named on both the 2024 and 2025 Brooklyn flyers. United Daze 2025 used one campaign identity to connect different city formats; the original artwork is the authoritative source for remaining program and collaborator credits. The 2026 program centered HBCU music, DJs and community collaborators across three settings. Unverified individual contributions are not claimed.
Digital echo
Organizer-provided POSH event-page visits: 2024 Brooklyn, 10,687; 2025 Brooklyn, 74,279. These are page visits, not unique reach, independently validated audience size or attributable brand conversions. The records do not substantiate tour-wide digital impact for 2025 or final impact for 2026.
Documentation
The receipts should feel like the room.
Press + social coverage
ORIGINAL SOURCE RECORDS RETAINED IN SHOPIFY: Juneteenth Reparations 2024 — Black in the City; Juneteenth Reparations 2025 — Black in the City: Part 2; United Daze of America — Juneteenth 2025; Juneteenth Reparations Weekend 2026. The source records retain complete year-specific details, original artwork and image references.
2026 original POSH page: https://posh.vip/e/juneteenth-reparations-weekend
Next move